How the Ghost Mannequin Effect Benefits commercial photography

Ghost Mannequin Effect

The ghost mannequin effect is used in commercial photography to create the illusion of a product being photographed on an invisible model or human form. This effect makes the impression of a product being used, giving potential customers a better idea of how the product will look in real life. By using ghost-mannequin techniques, photographers produce realistic and stylish images for their clientele or themselves.

How is the Ghost Mannequin Effect Achieved?

Ghost mannequin photography is usually achieved by using a mannequin or human form to hold the product in place and then remove the figure post-production. This can be done using Photoshop or other image editing software. However, some photographers also use props or accessories to create the illusion. 

Before editing software was available, photographers sometimes used lifelike mannequins, which were then removed from the image through darkroom techniques. Today, however, this practice is less common, and technology has made it easier to create the effect without any props.

Why do Commercial Sellers Choose this Style of Photography over Real Human Models?

There are several reasons why commercial sellers might choose to use the Ghost Mannequin Effect over photographing their products on real human models.

One reason is that it can be difficult to find models that fit the clothing or product perfectly. This is especially true for items like shoes, hats, and jewelry. Using a mannequin eliminates this problem as it can be positioned as needed and does not need to fill any specific requirements.

Another reason is that it can be difficult to find models willing to pose for photos in revealing or suggestive ways. Photographers can create stylish and sensual images without worrying about the model’s comfort or consent. (

For products too small for human models, ghost-mannequin photography offers an effective way to accurately depict small items in detail. 

Finally, some brands may be starting out or just sell more generic items that don’t necessarily need any type of visual styling. This neutral type of photography can work really well for them. 

What Types of Product Benefit from Ghost Mannequin Photography?

Many different types of products can benefit from the Ghost Mannequin Effect. Some of the most common include:





Does it Increase Sales?

The simple answer is yes. When customers have the opportunity to see an item with all of its finer details and angles, they are more likely to visualize it for themselves. Ghost mannequin photography provides a very accurate portrayal of a product which lets the customer imagine how it would fit them.

What is the Final Verdict?

For brands that want to provide customers accurate depictions of their products and don’t want to rely upon or don’t need human models, ghost mannequin photography is a fantastic approach to showcasing their offer. 

Additionally, it’s a cost-effective way to photograph many more products without having to direct a human model. 

What do you think? Is the Ghost Mannequin Effect something you would consider using in your own product photography?


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