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With this rapid change comes myriad copyright issues as content flows across borders constantly and faster than ever before. Today, the content distribution industry is in a state of upheaval. While digital content is a growing market and is more accessible than ever, it faces an unprecedented challenge: managing copyright with virtually no borders and clear copyright laws.
In addition, algorithms need to understand the concept of ownership when deciding whether to serve matchless content found online that infringes on copyrights. Finally, most content distributors need to learn that they are at significant risk regarding copyright infringement. Tech giants like Google, Apple, and Facebook are under threat with alarming frequency, which has put the entire industry on notice.
The law enforcement community claims these companies may need to hold up their end of the bargain regarding copyright holders. The fact that there is no precise regulation means big-budget movies, TV shows, and music are quickly on the internet without fear of punishment. Yet the position remains: the United States is still reluctant to embrace certain technologies for fear of losing control over what we view as our personal information. So let’s discuss how blockchain can resolve content piracy and copy-correct issues.
Conventional ways:
The main idea behind copyright protection is to prevent other people from using your work, whether taking a photo of a painting in a museum or sharing your music with your friends. And while you want to share your work with others, you don’t necessarily want others to share it again without permission.
Moreover, the most common way of protecting intellectual property has always been copying protection: having some device or code attached to content that theoretically prevents copying and redistribution. If a viewer loses the code and tries to share the film with another person, it will no longer play on their device. In 2016, the content distribution industry saw a whopping 36% growth in digital sales, and there has never been so much content available.
Use of blockchain:
Distributors believe DRM is flawed because it can encourage people to steal content rather than pay for it. However, blockchain technology is a new approach to this age-old problem. With blockchain technology, a decentralized system can remove the intermediary and make it easier for the copyright holder to identify who has accessed their content.
This decentralized approach could help distributors identify the end user and what type of device they are using so that they can provide the appropriate content. Removing this middleman from the equation will also eliminate any form of censorship, as every user will completely control what they see on their screen.
What makes blockchain appealing for resolving content piracy?
In the centralized approach, there is one point of failure, whereas, in a blockchain-distributed environment, there is no single point. When artists sign up with a label to distribute their work, they give up some degree of control over how their work is sold and consumed.
The reason for this centralization is that it takes more work to track the usage and behavior of each piece of content. The label can’t tell you how your song has been pirated or listened to by someone on a street corner in China.
It can only tell you when large quantities are shared without permission on P2P networks. As a result, it creates new business models that reduce the need for central control. And because of the encryption and authentication features built into the system, it can remove the go-between and rule what is displayed on your screen.
If you have an artist or group you’d like to invest in via blockchain technology, there are several ways to trade with them using cryptocurrencies. For example, although their music is available everywhere and everyone can listen for free, they can still make money from this global platform via their cryptocurrency.
Copyright issues resolved with blockchain: How is Blockchain technology helping to resolve piracy issues?
Blockchain technology can take off the go-between in managing content. For example, if you want to buy and download music online, iTunes and Amazon are excellent services, but they come with copyrights and other costs, such as high fees. With blockchain technology, you don’t have to deal with any middleman (i.e., credit card company or music label contract). Instead, you pay with your cryptocurrency token or fiat money which then gets converted into digital currency. This currency will be credited to your account and used to purchase music and other content you wish.
