Discover the Best Time to Post Shorts on YouTube

Post Shorts on YouTube

YouTube Shorts is a lively world where content makers can show off their skills and interact with people all over the world. 

To get the most views and comments, you need to know when is the best time to post Shorts on YouTube. If you post when your target audience is most likely to be online, your material will reach a far larger number of individuals. In the competitive world of digital stories, every second counts. 

Let’s speak about the optimum times to upload your YouTube Shorts so that your creative work receives the attention it deserves.

Optimal Times to Post YouTube Shorts

Knowing the best time to post Shorts on YouTube can make your interest levels go through the roof. 

Generally, posting in the late afternoons and evenings during the week, especially from Tuesday to Thursday, can catch viewers just as they’re slowing down and more likely to watch something quick.

Depends on Your Content

Entertainment creators’ best hours are in the evenings during the week when people are ready to unwind and be entertained. 

In contrast, educational content shines brightest on weekend mornings, when people are naturally curious and don’t have to rush to get things done during the week. 

Paying attention to these details boosts visibility. It ensures your Shorts find the right audience at the perfect time.


When you look into YouTube Shorts, you can find a valuable tip: target people who are online late at night. 

A lot of people post during the day, but some creators have success writing between 10 PM and 1 AM to appeal to people who like to stay up late. People who watch YouTube before bed during this time frame are included. 

This is a great place for unique material that is light, fun, or relaxing, making it a nice way to wind down before bed. Adding this unusual time to your posting schedule might help you reach a new group of people who are eager for information.


Several sources agree that the best time to post Shorts on YouTube are when your audience is most busy, which is usually in the late afternoons and evenings during the week and a little later on the weekends. 

Here is a full day-by-day plan to get the most people to see your YouTube Shorts:

    • Weekdays (Monday to Thursday): Optimal posting times are between 6 p.m. and 10 p.m., a window that captures viewers as they unwind after their day. This timeframe is crucial for capturing the maximum audience as it aligns with their leisure time online.
    • Friday: A slight shift in user behavior indicates that posting between 4 p.m. and 8 p.m. can be beneficial, likely due to people starting their weekends earlier.
  • Weekend Posting:

    • Saturday: Posting between 3 p.m. and 6 p.m. captures viewers during their relaxed, leisurely afternoon.
    • Sunday: Morning to early afternoon, specifically between 12 p.m. and 3 p.m., seems to be the sweet spot, likely due to a more laid-back start to the day for most viewers.

Posting Schedule

Creating a posting schedule that adapts to your audience’s habits and maximizes engagement doesn’t have to be a shot in the dark.

Engage in YouTube Analytics: 

Learn more about YouTube Analytics to start your path. When your audience is most likely to be looking through YouTube, this treasure trove of data is your best friend. If you click on the “Audience” tab, you’ll see a graph that shows you when most of your viewers were online.

Match Your Content to Peak Times: 

Once you know what those “golden hours” are, you should plan your posts to fit during those times. Always being the same is important. If your research shows the best times to be late in the morning on weekends and late in the afternoon during the week, then those are the times you should use.

Consider Content Type: 

Match your content type to the right time, just like a good drink goes well with a good meal.

Experiment and Observe: 

Don’t be afraid to play around with your posting times. If you’re venturing into the late-night realm, gauge the response. Does posting at 10 PM bring in more engagement than your usual 6 PM slot? Keep an eye on those analytics to see the impact.

Stay Flexible, Stay Alert:

The digital world is always changing, like walking on sand. Because of a change in the formula or a huge rise in a trend, last month’s best time to post is now this month’s ghost town. Check your analytics often to stay ahead of the game.

Engage and Adapt:

Listen to your audience. If they’re reacting positively to your schedule, great! If not, don’t hesitate to tweak it. Engagement isn’t just about views; it’s comments, likes, shares, and the community feeling your content fosters.

Frequently Asked Questions

When’s the Best Time to Share My YouTube Shorts?

On weekdays, especially from Tuesday to Thursday, late afternoons to evenings are golden. This is when people are typically chilling and more open to watching short videos.

Why Does Posting Time Matter for YouTube Shorts?

Choosing the right time to post is key because it can significantly boost how many people see and interact with your Shorts. When you post while your audience is most active, you’re more likely to get their attention.

How do seasonal trends affect the best time to post Shorts on YouTube? 

Seasonal trends can significantly influence viewer behavior. For example, the holiday season might see an uptick in viewership as people have more free time. Staying attuned to these trends and adjusting your posting schedule accordingly can maximize your Shorts’ visibility.

Can Experimenting with Posting Times Help?

For sure! Don’t be scared to shake things up and see how different posting times affect your engagement. Late nights, and early mornings, test them out and watch how your audience responds. It’s all about finding what works best for you and your viewers.

Should I Regularly Adjust My Posting Schedule?

The internet’s always changing, so it’s smart to stay on your toes. Keep an eye on your analytics and be ready to tweak your schedule to match your audience’s evolving habits.


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